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Paul Attard said on May 25, 2012

goat is a graphic design studio that is not only about making things look, but making things work. Our goal is to not only make ideas visible, but to intensify meaning, experience and understanding through effective visual communication. We treat this as common sense, not allowing ourselves to flatten our work to mere visuals.

goat is a branding and identity studio that intertwines perfection and enjoyment so tightly that we are not sure which is which. We believe that the identity truly becomes the identity, and not just a set of visual elements, when it perfectly suits the personality. Moreover, it is that very moment when the client starts to enjoy being the owner of this identity. It is this perfection that our clients are coming for, as our gratitude we also give them enjoyment.

goat is a web design studio that believes that no website has the right to be boring. On the contrary to most other mediums of communication, websites are something that you use. It is that dynamic environment that requires your design not only to be useful but also usable. We believe that the action of using a website should be no less than refined enjoyment.

goat is a studio that adheres to the idea of a simpler solution being generally better than a more complex one. Our aim is to achieve meaningful simplicity. However, with all that said, sometimes the meaning is in the complexity itself. As our dear old friend Einstein said: “Everything should be kept as simple as possible, but not simpler.”