This toaster is new innovative concept based on simplicity of control. Non-conventional concept focused on way how to don’t touch toast immediately after baking because it is quite hot so we have to usually wait for that. I was thinking how to take it out without need to catch it to the hand and also was thinking whish way could be acceptable. Use some tongs to take it out by is not so smart because it is tool for more and you can lost it or so. Better way is to have all you need together so I thing out this flipping system, which allow you to work easy. So With the way emptying toaster easily by flipping is really nice to work. Also I was thinking about the controls on display as well. How to do it user friendly and simple? So you just need put the toast inside the toaster and you will set-up minutes and after touch start, when it is ready it beeps and flash and you just put the plate next to machine, flip the toaster and it slides down on your prepared plate. Do you see how it is simple?

Good appetite...