Luke Magee’s portfolio

ABC - Alle Børn Cykler 2007

Client: Dansk Cyklist Forbund / Danish Cycle Federeation (www.dcf.dk) | Submitted: November 28, 2007 | Updated: November 20, 2008
Discipline: Advertising | Tags: character design, graphic design, print | http://www.abc-abc.dk

ABC is the Danish Cyclist Federation's yearly campaign to encourage children to cycle to and from school. "Alle Børn Cykler" translated is; All Children Cycle. We were given the assignment to breathe new life into the campaign by spotlighting the new characters we created for the federation - Cycle Ludvig and Panda Poul. Great fun, and the campaign has been very well received by teachers, parents, and children alike.

See more of the campaign here: ABC Flickr set

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ABC - Alle Børn Cykler 2007

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