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Sears Canada Inc. offers their consumers a wide variety of shopping options, with department
and speciality stores, a full catalogue service, a comprehensive website and a large number of
services. They have been around since the 1950’s and still stands today.
With this rebranding project, I believe that the main message of the brand should be focusing on
what Sears already has. They are a retail organization which provides a variety of reliable products and services creating loyalty with their consumers. When you walk inside of Sears, you will get a great memorable experience.
This experience described with three words would be:
• friendly
• sincere
• dependable
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