Brand Extension Photography 

These are four images taken from a photo series, and are part of an ongoing brand development process for Novelist Travis Thrasher. The Trasher brand has both an internal and external component. Internally, and for each book Novelist Travis Thrasher writes, I've worked closely with him to develop an author photo to represent the tone and personality of the book. We work on this part of his communication strategy up front, because Thrasher, a tireless and disciplined student of writing, immerses himself in his characters as a way to deepen his writing experience, and to get into his character's shoes. In this same fashion, Thrasher often develops a companion audio soundtrack that he plays continuously as he develops his projects. Externally these photos provide tone and direction for his book jackets, speaking tours and various marketing and communication efforts.