iSoBusy iPhone App Campaign 

A new campaign for a new app that raises the bar on "fake call apps." iSoBusy enables its user to terminate boring meetings, end socially awkward scenarios and other time wasters.

It's the first fake call app of its kind that comes with 23 pre-recorded "ac'omplices" to get you out of anything. Anytime. Anywhere. Plus you can record up 17 of your own original accomplices. User customizes calls with names, photos and ringtone selection. Calls can be scheduled in advance to interrupt any meeting.

Since most iPhone apps don't have ads (or if they do, they're not professional to Apple's standards), we thought we'd give this new app the "voice" it deserved.

And with the slogan, The Ultimate Social Repellant, who could ignore that?