Client: Union Pacific/Omaha's Henry Doorly Zoo
Added: April 15, 2011
Updated: October 17, 2011
Discipline: Branding & Identity
Objective: Create a comprehensive event experience even before the event begins. Omaha’s Henry Doorly Zoo needed a theme for their annual fundraiser. They received an immersive experience instead. From the logo to the invitation to the lighting, guests were given the feel of diving Into the Deep Blue. It was one of those rare successes when the design truly took on a life of its own. The tone, mood and ambiance were marshaled to deliver an other-worldly experience.
And the results? Into the Deep Blue took the budget out of the red and into the black, far into the black. In fact, the night was a roaring success with attendance and donations that both set records.
Designer: Brandon Oltman, Creative Director: Ron Sack & Marty Amsler; Calligrapher: Robert Chin; Writer:Nick Main