Project Notes: The owner of The Easy Way out personal chef services wanted to update her website. Her previous site was not getting updated and did not have the structure necessary to accommodate her new offerings such as the classes she teaches at Dorothy Lane Market’s School of Cooking. Since the chef’s specialty is Latin American cuisine, I kept the color palette warm and drew the pattern by hand in illustrator to give a more authentic Latin American feel to the site. I kept the design simple and clean to showcase large photos of the chef’s beautiful recipes. The chef is very pleased with the end result; she felt that we successfully achieved the objectives outlined in the creative brief.
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