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Description:
TLV – Your vanguardist side
The name TLV means “your vanguard side”. Based on this concept, we have created a particular visual universe. We first wanted to soften the idea of “technology and automation” with the human presence on the logo. Following this decision A different way to look at a if we think that we are talking about robotic technology. We focused on the product beneficiary: the people who lived in the house, and not on technology, which could seem cold and lifeless. Values that we did not want people to relate with TLV as beeing a technological service to improve the life quality. On the other hand we looked to reflect the idea of “new era”, a new beginning and an opening mind: “The vanguard that we all keep inside” showing the opening to something new.
The name TLV means “your vanguard side”. Based on this concept, we have created a particular visual universe. We first wanted to soften the idea of “technology and automation” with the human presence on the logo. Following this decision A different way to look at a if we think that we are talking about robotic technology. We focused on the product beneficiary: the people who lived in the house, and not on technology, which could seem cold and lifeless. Values that we did not want people to relate with TLV as beeing a technological service to improve the life quality. On the other hand we looked to reflect the idea of “new era”, a new beginning and an opening mind: “The vanguard that we all keep inside” showing the opening to something new.
