The mission of Urban Prep is to provide a comprehensive, high-quality college-preparatory education to young men that results in graduates succeeding in college. The Urban Prep motto is "We Believe." The motto is a constant reminder that Urban Prep students will not fall into the trap of stereotypes and low expectations. Instead, Urban Prep students believe in their potential and believe in their ability to exceed that potential.

One way the school fosters a positive school culture is by holding the students accountable to live by the Urban Prep Creed which they recite each morning. The Creed became the theme of Urban Prep's first annual report. A select group of students were asked, "What does the Urban Prep Creed mean to me?"