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tiffany smith’s portfolio


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LU Online Website LU Online Interactive Viewbook LibertyU.com Redesign (In Progress) Liberty Journal
 
 

LU Online Website 

Client: Liberty University's Distance Learning Program | Submitted: May 01, 2007 | Updated: January 29, 2010
Discipline: Advertising | Tags: branding, flash, web | http://www.luonline.com

Live now, and holding up under use. The Flash header and interactive view book have been two of the most popular parts of the site, and the reorganization of content has made it easier for both admissions counselors and first-time visitors to use.

a cautionary note: DO NOT VISIT THIS SITE unless you want to cry. apparently some "expert" on search engine optimization convinced the distance learning program they needed to 1) go back to ca. 1997 and put a ticker-tape scrolling news header with BOLD type under the flash and 2) put a couple of USELESS paragraphs of text under neath the clean navigation of the index so that they would get more hits from search engines. (i'll give them more hits, with my FIST of designerly wisdom. BAM.)


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