TV Spot Idea:
We see a talented tennis player,
about 29 years old, and hear his
mental dialog as he plays. The
style is fast paced with many cuts
and angled shots of the player.
He makes mistakes and gets really
angry with the other player, having
wild, almost humorous emotions
of aggression and disappointment.
Then, we see that the opposing
player is he is fighting so hard
against is him self. In a calm,
determined manner he says, “Stay
focused, stop fighting against
your self.” Cutting to his overhead
smash, the opposing “self” disappears.
The scene dissolves into
white with the tag line saying: Use
your head.
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