This project was another package re-design challenge. And much like bandaid packages, vitamin packages are usually a bit on the dull and pallid side. Not enough D, perhaps?! Some creative attention was definitely in order. These particular vitamins are sold to consumers by a Naturopath and, therefore, they don't need a particularly loud shelf presence, but they do need to impress by looking like a high quality product. Knowing the power of typography, I wanted to use it to create a package that would be three things all at once: quality-driven, modern and versatile from A to Zinc