A newly-created division (Authentication Solutions) within ChoicePoint needed its own literature and Web site (http://www.choicepoint.com/authentication/) to sell its services across all external market verticals and all internal business units. At the heart of CPAS is credentialing, verification and validation of customer/user identities across multiple platforms — most importantly, the Internet. A complicated offering needed to be diagrammed into a simple-to-understand graphic. Ali Harper (AD). Shelley Diefenbach (IA and Programming)