My advertising agency launched a "Growing Green" campaign, to help raise awareness among employees about recycling, conservation, etc.
The first pieces are signs designed for paper and bottle recycling, in a creative way. "Paper" shows the classic "rock, paper, scissors" game, and "Bottles" uses the state refund code found on most recyclable bottles, both glass and plastic.
The second set are logo explorations for changing your action (i.e. recycling a can) for a chain reaction (i.e. powering a television for 3 hours).
The third pieces are vector illustrations, created for an internal Flash animation. See link attached.
Medium: Adobe Illustrator
ACD: Grant King
Flash animation: Joe Knouse
Important Note: All images, information, and names are copyright Brand Pharm USA and the Publicis Healthcare Group. Not to be copied, distributed, or otherwise abused.
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