This is a logo for a new business pitch for a new, more "natural" oral contraceptive. It was supposed to say "natural, intelligent, responsible, sensual, approachable, and sexy".
The first example shown is the one that actually went to pitch, on all of the concepts and boards. The following pages are alternate incarnations for the same brand.

Medium: Adobe Illustrator
Creative Director: Dave Grillo

Important Note: All images, information, and names are copyright Brand Pharm USA and the Publicis Healthcare Group. Not to be copied, distributed, or otherwise abused.