These are two pieces done for a pitch of a bipolar and schizophrenia drug. Triangles were used because of their very stable shape, and also the arrow-like quality that they possess.
The first example is for positive and negative symptoms of schizophrenia. We were focusing on the negative symptoms, such as emotional flatness, which are not always as outwardly apparent, but affect a patient's life. Therefore, the concept was to help them to "Rise to the ordinary," and achieve a functional daily life.
The second example is for acute mania in bipolar disorder. This focuses on bringing a sense of balance back into the patient's life, as opposed to the extreme highs and lows.
Size: 17" x 11"
Medium: QuarkXPress, Adobe Illustrator, Adobe Photoshop, Scanned paper
Creative Director: Cathy Fenster
ACD: Dave Grillo
Copywriter: Shawn Hollyfield
Important Note: All images, information, and names are copyright Brand Pharm USA and the Publicis Healthcare Group. Not to be copied, distributed, or otherwise abused.
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