Kyle White’s portfolio
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El Paso Identity System & Style Guide |
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Client: kylewhitedesign
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Submitted: February 17, 2007
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Updated: October 07, 2008
Discipline: Advertising | Tags: identity, print |
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El Paso’s identity system was developed to encourage travelers to visit El Paso by specifically emphasizing the idea that El Paso rests on the Texas/Mexico border. This idea of border crossing is expressed visually by having a symmetrical word mark that can wrap around each printed piece.
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