The concept for this Ad is based on the I HEART NY slogan.  The idea is then translated into various languages using VESPA.   I decided I wanted to use Berlin as the premiere city for this advertisement.  

This concept can be used for any city, and not only promotes Vespa.... but tourism as well.

This ad can be taken one step farther and be animated... the girl can be driving through various cities.  As she passes through a city the slogan for the city can appear as well.   Or another person could pass and her, which would lead into the next city.  Then another person passes and that then leads into the next city, etc.

FOR FULL PROJECT INFO GO TO:

http://www.behance.net/Gallery/Ich-Vespa-Berlin/416614