Ludington Tourism Campaign 

The Ludington campaign were 3 pieces: a visitor's guide, events guide, and postcards. The main piece is a visitor's guide that could be used to help plan a vacation by making the guide easy to use. The book is divided by different areas to visit while in Ludington. From there you can find restaurants, hotels, camping grounds and attractions in that specific area. The events guide has a calender section which has all events mapped out in the area and another section that has events for specific areas. Ludington is a town that hasn't changed much in the past 50 years. It is a vacation destination for people who enjoy simple pleasures like ice cream running down your chin and sand between your toes.