Branding and packaging design for Bramer Hall brand bedding from Dormbuys.com. The goal was to design a brand with a traditional, distinguised aesthetic bringing to mind university campuses around the country that also showed an inviting and comfortable atmosphere suitable to a bedding brand. It was supposed to be a step up from the normal low quality dorm room bedding common to most universities. This was accomplished through the use of Hoefler Text and selected photography, as well as color scheme and recurrent use of thin borders and sculpted leaf patterns.