Thinking of new touch points where Coca-Cola can be viewed as a rewarding treat, I created a campaign partnering Atlanta's two premiere companies, Coca-Cola and Delta Airlines. The Coca-Cola Seat was created  to reward customers with a chance to win a flying experience better than what first-class can offer.

The leather seat would feature a deep recline and foot rest, the best sound quality and noise-reduction headset, a 13" widescreen monitor featuring all the in-flight movies for free, and cooler armrest stocked with perfectly chilled Coca-Cola products.