Back in 2006 I was lucky enough to land a very interesting job, as it combines two of my biggest passions: basketball and design.
At the time, the Danish national basketball team had just promoted to the European A-level, and had to play qualification games to attend the European Championships in 2007 (they didn't qualify and have since demoted to B-level again... ouch).
The Danish Basketball Federation hired me to design a complete identity for the national team, including logo, uniforms, apparel, merchandise, and posters, etc.
I chose to go retro, as I wanted an identity to which could appeal to both young and old. And my ideas struck home, and have since come rather popular with basketball fans in Denmark, if I may say so without bragging too much. As such the concept is being used for the third year in a row now.
Photos copyrighted by Sanne Berg and Christian Vinther
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