Danish startup car retailer Povlsen Biler hired me to do a complete branding of their business. Unlike most new car retailers, the management has focused on creating a unique profile and are comitted to do various activities around it, to get the message across in the local area.
As the company - other than regular family cars - will focus on exclusive and vintage cars, we wanted a graphical profile that stressed this fact. Furthermore Povlsen is normally not spelled with a v but a u in Danish, so we wanted to stress that difference as well. We ended up with the above design, where the V is a homage to old classic American cars with V8 engines. The overall look also uses Art Deco elements to stress the vintage profile.
The second picture attached to this portfolio is actually one of four different backs of the business cards.
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