The Challenge
After several successful years of offering fine
portraits and photography services to the greater
Orlando area, Christopher Yates Fine Portraits
needed an upgraded brand presence that catered
to a blend of target markets including the new High
School Senior Portraits Division.
The Process
CYFP wanted to rebrand its acclaimed portrait and
fine photography studio and update its collateral
materials to reflect a simplified, modern message
that catered to a larger variety of clients. The Studio
has seen recent success in its High School Senior
Portrait division, as well as other initiatives directed
at the “younger” markets.
FiveSeven spent an extended period of time
researching the target markets and conducted user
studies and reviews to understand the desired
message and image. We then created a brand
identity that reflected the elegance of the previous
identity, but offered a more simplified, contemporary
image that can be promoted across a wider range of
mediums.
FiveSeven also updated several of the CYFP
collateral materials, and continues to assist in the
development of seasonal promotions, and various
marketing materials.
The Results
Through the use of more targeted marketing initiatives,
and the promotion of the refined brand image, CYFP
has experienced some of the best High School Senior
Portrait seasons in company history. More and more
younger clients are approaching CYFP due to the
contemporary feel of the brand in addition to the
award-winning photography and creative expertise.
The new brand will continue to be integrated into the
CYFP marketing strategy, and continues to receive
positive reviews and reflections. The new brand is also
much easier to integrate into mixed media and various
mediums such as apparel, print collateral, motion
graphics, and signage.
|
0 Comments -
