Jeremiah's Italian Ice is a thriving Italian ice and dessert company
with three stores in the Orlando area. Since 1996 Jeremiah's has been
serving up Italian Ice, Gelati's, soft-serve ice cream, and other tasty
treats to a loyal customer base and has received numerous accolades and
recognitions. What started is a simple push-cart enterprise in downtown
Orlando has blossomed into one of the top selling dessert companies in
the state of Florida. Jeremiah's is also activiely involved in the
local community, sponsoring charity events, donating ice to local
schools and organizations, and promoting an energetic, family-oriented
lifestyle in all of the company's stores.
What We Did
FiveSeven
Studios was retained to design and develop a creative web presence to
showcase the growing Jeremiah's brand. During the process a great
relationship was built between the FiveSeven staff and the Jeremiah's
gang, and over lots of coffee many ideas were thrown around, and plans
were made for much more than just a website. FiveSeven has partnered
with Jeremiah's to develop a systematic, aggressive branding campaign
to help the company increase brand recognition, customer loyalty, and
franchise growth.
Phase 1 of the process is now complete
with the launch of one of our favorite websites we've ever created. The
Jeremiah's website was built in Flash and features a variety of
interactive elements including the Jeremiah's Drink Mixing Station
where users can mix and create their own Jeremiah's creations for
chances to win free Italian Ice. We also created an interactive online
ordering process where users can customize and process orders for Party
Buckets and Pre-Packaged Variety Packs. All of the content featured on
the Jeremiah's website is dynamically generated from a custom-built
Content Management System (CMS), and over 5 MySQL databases which hold
the dynamic content.
We also built a full HTML/CSS
backing site to help with search engine optimization (SEO) strategies,
as well as provide usability solutions for users without Flash or
Javascript-compatible browsers. Finally the site features a variety of
custom forms including general contact forms, suggestion box, J-List
signup, rate your server, and franchise requests.
In
addition to the web design and development, we also created a variety
of custom illustrations and promotional collateral to help with the
online branding and marketing efforts.
What's to Come
While
we can't tell you too much, we will say that you haven't seen anything
yet. The Jeremiah's website is just the first piece of the puzzle, and
we're so excited about the upcoming Jeremiah's branding projects. Just
to give you a taste, the icons below represent a sample of some of the
things we're developing for Jeremiah's Italian Ice. Can you guess what
we're working on? Stay tuned to find out more...
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