This is another direct mail piece for GE Healthcare, this time for the company’s Suction and Oxygen Therapy line of products. This line of products is an interesting creative challenge because the product is not very dynamic or exciting. So I had to find ways to get the recipient to spend an extra second or two with the piece. This often involved presenting the product in unusual, eye-catching ways such as this.

The gas gauge combines how a typical regulator appears and the common gasoline gauge in a car to introduce a new product line that derives its suction power from a medical gas line (not gasoline, of course), which is handy when the suction outlet is in use by another regulator.