Black & Decker Typhoon Standfan 

This introduction of Applica's first B&D-branded fan into the product category is a blend of retro streamline with the corporate in-house style in an effort to communicate the power and efficiency of a newly-engineered fan blade. This solution was intended both to accept a much larger fan blade/housing and to have a cleanly-interchangeable user-interface by designing the control panel for tooling inserts. Development program: concept ideation, Alias geometry for models/renderings, Pro/E geometry for model/rendering/tooling, extensive liaison with - and travel to - overseas manufacturing sites