Ames Hose Reel 

Ames' product line initiative to update aesthetics. Main contribution to baseline project was defying guidance by moving storage tray to bottom of unit for one concept, thus allowing items to remain stowed while unit is wheeled and handle to fold down for winter storage. Final design includes stackability for improved palletization. Designed in the mid-90's, this product continues to sell long after having shattered the rigid format it replaced and setting a new industry standard