A quick identity project for a friend of the boss who owns a display and display space custom installation company turned out to be a great exercise in both short-timeline design and disappointment. I turned out about ten separate designs for the first round (two days), which were narrowed down to the four that are represented here, with the second and third images being my suggested direction. I am showing only the designs as far as I had creative control. Once the client got a hold of the one he liked, well, you can imagine. I am not showing the logo in it's final state, but trust me, compromises were made.