BellSouth Case Study 

Merge developed a close working relationship with North Highland Company, a mid-sized consulting agency based in Atlanta with offices across the country. Partnering up on a variety of projects, North Highland decided to make an investment in the mutual success of both companies and bought a minority share of Merge, becoming, as we'd later be told to refer to it, a "sister" company. In any case, we took over almost all of their marketing collateral, including this nifty little case study for BellSouth that was to be used as a marketing tool for pitching larger clients. The iteration of the book that is shown is not the final, but instead it is the state of the book as I left it before moving to New York. I chose not to show what was actually produced for obvious reasons.