This is a small variety of identity work I have developed. A couple of objectives are strive for within each of these projects: To develop a timeless mark, one that will withstand the test of time and (unless strategically appropriate) free of contemporary design clichés or trendiness. Also, let the viewer discover something in the logo, ...and aha moment! For instance the BMTC logo is for Braemar Men's Tennis Club in Los Angeles. The antlers represent a Stag, a male deer (the parent mark for the club is a male deer as well).