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Client:   Variety

Added:   May 18, 2007

Updated:   August 04, 2009

Views: 1304

Tags:   branding, identity


This is a small variety of identity work I have developed. A couple of objectives are strive for within each of these projects: To develop a timeless mark, one that will withstand the test of time and (unless strategically appropriate) free of contemporary design clich├ęs or trendiness. Also, let the viewer discover something in the logo, ...and aha moment! For instance the BMTC logo is for Braemar Men's Tennis Club in Los Angeles. The antlers represent a Stag, a male deer (the parent mark for the club is a male deer as well).
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