Logo, business cards, stationary and in-store materials for a design collective and retail store based in Brooklyn, New York. The logo breaks down the numbers 5 and 1 to shows how various pieces are working together within, and for, the surrounding entity. Each member of the collective can configure the logo to ‘self-brand’ within the collective while remaining part of the larger whole. The printed execution is both tactile and elegant, using gold foil on a variety of lush paper stocks.