Arya Sadhana’s portfolio

Logo of Idealog

Client: IDEALOG creative | Submitted: June 16, 2008 | Updated: June 16, 2008
Discipline: Corporate Design | Tags: agency, creative, logo, typeface usage

IDEALOG is a new creative agency based in Bandung, Indonesia. They wanted to have a very simple yet elegant type-logo based on simple typefaces. So I looked around, daydreamt a bit (working hard as usual), and started the sketches. The preliminary designs were based on several serrifs and sans-serrifs, and they finally decided to go with the one based on Charles Bigelow & Kris Holmes' Lucida Grande (http://www.ascendercorp.com/lucida.html).

From my own perspective, the logo is not that "special". But since the company owners seemed to be very happy and excited with it...

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Logo of Idealog

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