ARCHE•BLogGER 

As stated in the tag line, ARCHE•BLogGER is a visual exploration inside the Creative Mind. The web log strives to highlight various travails and points of interest within the creative communication industry.

The identity is a variant of the designer's main identity. It serves not only as a unique entity to represent the blog, it also incorporates the distinct, trademark letter-form image that visually ties it to the parent brand of Archetype Design Studio.

Two identities were developed—one which serves as the blog's main banner and one which serves as the footer. The latter serves as a means to keep the brand in focus when they scroll down beyond the view of the main banner. Creating two different proportions makes the mark versatile enough where it can serve a myriad of promotional uses.


©2007 Dagmar Jeffrey, All rights reserved.