PhysAssist Comfort Creme Redesign
(2010) Branding/identity and Packaging Redesign

This project is a redesign of the branding and container for
PhysAssist brand Comfort Creme, a therapeutic lotion for a variety of
dry skin ailments for the elderly. The box is highly suggestive of
hydration and the soothing effects of tea tree oil, while the flip-top
tube is easy for arthritic hands to open. The type is large enough for
the box for most seniors to read without becoming gawky.