Zishi added another dimension to customer relationship management by going mobile and in so doing re-defining the value of time for travelers. Mobile Customer Relationship Management (MCRM) is the high tech foray into time management for the travel industry by providing travel information and suggestions to mobile handheld devices on the fly using a dynamic customer relationship database. The Zishi brandmark is inspired by futuristic coded letterforms and the dots symbolise radar arcs. The proprietary letterforms are designed to suggest continuity between travel events and discrete units of time.

Sector: Mobile Customer Relationship Management
Info: Delivering time critical information to mobile handsets
Project: Brand new venture
Role: Brand identity designer
Authorship: Brandmark, brandstyle (look and feel), proprietary typeface and final artwork for key items