the write brain creative learning system was a brand that i developed from the ground up. write brain was a company that supported a more creative learning style for grade school aged children. by combining logical and rational brain activities with the creative expressive aspects of learning, write brain’s activity books are able to offer children a more “whole brained” learning experience. along with designing and producing activity books, i also created a logo, comprehensive design identity standards manual, letterheads, envelopes, business cards, brochures, and a series of poster advertisements.