Ron Edelen’s portfolio
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ABC-HD Motion Branding |
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Client: ABC
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Submitted: February 04, 2007
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Updated: December 04, 2008
| Tags: 3d, 3d animation, abc, abc-hd, branding, broadcast, design, motion graphics, style frames | http://www.myjive.net/page_abcHD.php |
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Concept and design for ABC-HD branding campaign. The concepts of choice for ABC were the “elements” series;
(1) Swirl: a factor of wind and few “creamy” lines define this concept as an extension on the current ABC branding campaign. (2) Smoke: portrays the abc logo as a ball that encapsulates a strong degree of energy. It’s pulse ignites a wave of soft, high-velocity smoke that transforms/reveals a solid HD logo. (3) Liquid: portrays the abc logo imploding into a gel capsule, which almost instantaneously bursts out wiping the screen to reveal a new dimensional logo. |
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