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Client: Dumb Luck Productions
Added: September 27, 2006
Updated: January 07, 2009
Dumbluck ProductionsThe multi-Emmy Award winning producer/director Mike Hughes brings in Myjive to develop a comprehensive brand and web package for his latest project Dumbluck Productions.
Dumbluck is a new collective of individuals specializing in film, commercial and music video production. Feeding from the founders initial interest for “irish flavor,” the Myjive creative team developed a multilayered brand/messaging package including the highly memorable clover logo. Everything from the bold type treatments to the 3D clovers were essential to creating an environment that you could get lost in. The fun is in the details. Dumbluck is a group of extremely talented people coming together to create breakthrough media, and the website had to be an extension of this. The result was a simple, but immersive flash experience (www.dumbluck.com).
Members of the DLP team include Adam Goldberg, former producer of ESPN’s SportsCenter and Samson Chan, an award-winning cinematographer credited for his work on ABC’s Monday Night Football Opens and Fox Sport’s highly touted Boxing Profiles. The core of DLP is a network of award-winning individuals who bring to the company successful entrepreneurial experience and in-depth expertise in film and commercial production