Artwork for the direct mailing Mare di Moda Munchen 2008.

MarediModa Munchen is a traditional preview of the beachwear collections from a selected group of the Italian companies and takes place on every year at Prisco Haus in Munich, Germany. The target was representatives of the most significant emerging markets in Central and Eastern Europe.

The MdM Munchen advertising campaign was inspired in a '51 Vespa, symbol of the Italian design. The creative choice for this mailing was "Vespa changes its clothes". The mailing envelop had a Vespa with some parts cutted, and when opened changes the beachwear patterns that are stamped inside over the invitation.