CHANGE is ALDO Group’s health and environment programme. This on-going project’s goal is to bring ALDO Group to a carbon neutral state.

As Lead Designer on this project, my job was to design and roll-out an identity and flexible brand system to promote the CHANGE program and its eight initiative sectors to ALDO Group's employees. Design work also included collateral for the programme launch and initiatives within the “Reduce, Reuse, Recycle” and “CO2 Reduction” sectors. To view more work on this project, please go to: www.gracecheong.com

Art Director: Gerard ClealFor ALDO Group, Brand & Concept