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Cai Shi Wei, Eric’s portfolio


2004 One Show China Festival Visual Design Quest the World The 65th Commemoration of Nanjing Massacre Idea innocent, Originality reasonable.
 
 

Life Clock 

Client: WWF China | Submitted: February 17, 2008 | Updated: July 25, 2008
Discipline: Advertising


If we could turn back the clock, what would you do for them?

Slaughter brings wild animal under various severe threats. With supernormal returns, the amount of smuggling of wild animal values USD 15 billion every year, ranking third after the smuggling of ammunition and drugs. It is in the last hundred years, the extinction speed of species was more than 1000 times greater than the speed of natural extinction. Moreover there are more than 100 kinds of species fade away from this planet every day. It is estimated that until 2050 about one-third of all species will vanish since the speed of redemption by mankind is far lagging behind of the speed of slaughter. If we could turn back the clock, what would you do for them?


Creative Dialogue

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