Client: Zepter International
Added: October 02, 2009
Updated: October 02, 2009
Views: 690
Discipline: Advertising
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Description:
The Challenge
Zepter International in Serbia wanted a design for a micro-site which would be launched along with the entire campaign for the Tutto Luxo S6 vacuum cleaner machine. The TVC explains some of the benefits of the Tutto Luxo S6, but the micro-site needed to go into more detail. The guidelines were: the micro-site needed to look elegant, luxurious and exclusive, in line with the actual machine; and it had to have an ‘international feel’ – something that looks very expensive but is extremely simple for the user.
The Solution
For the copy that would be placed on the micro-site I had to shorten and adjust the text from the Tutto Luxo S6 brochure. Next I had to figure out which of the photographs of the machine and its parts would most enhance the look of the site (there were too many photographs and only the best and most representative ones needed to go on the site). I also had to decide the best way to divide up the micro-site so that any user that visits the site can easily navigate around it. This had to be done in such a way so as to not leave out any crucial information, yet still be short and compact enough to allow for effortless navigation.
I suggested that the landing page have a photograph of the machine and a brief explanation of its qualities. On the right-hand side, the page would be divided into six different parts – each part representing one of the functions of the machine – which the user can click on and view separately. The bottom of the page would be divided into three parts – each part representing additional and crucial information about the machine, that doesn’t fit into the six functions but must appear on the site.
The Result
An exceptionally pleased client and a world class micro-site. Visit www.zepter.rs/tuttoluxo/
Zepter International in Serbia wanted a design for a micro-site which would be launched along with the entire campaign for the Tutto Luxo S6 vacuum cleaner machine. The TVC explains some of the benefits of the Tutto Luxo S6, but the micro-site needed to go into more detail. The guidelines were: the micro-site needed to look elegant, luxurious and exclusive, in line with the actual machine; and it had to have an ‘international feel’ – something that looks very expensive but is extremely simple for the user.
The Solution
For the copy that would be placed on the micro-site I had to shorten and adjust the text from the Tutto Luxo S6 brochure. Next I had to figure out which of the photographs of the machine and its parts would most enhance the look of the site (there were too many photographs and only the best and most representative ones needed to go on the site). I also had to decide the best way to divide up the micro-site so that any user that visits the site can easily navigate around it. This had to be done in such a way so as to not leave out any crucial information, yet still be short and compact enough to allow for effortless navigation.
I suggested that the landing page have a photograph of the machine and a brief explanation of its qualities. On the right-hand side, the page would be divided into six different parts – each part representing one of the functions of the machine – which the user can click on and view separately. The bottom of the page would be divided into three parts – each part representing additional and crucial information about the machine, that doesn’t fit into the six functions but must appear on the site.
The Result
An exceptionally pleased client and a world class micro-site. Visit www.zepter.rs/tuttoluxo/
