The new Anne Klein web site is major upgrade from their previous site, which was outdated and inconsistent with their brand. In concurrence with the presentation of their Fall 2007 collection during the NYC Fashion Week February 2007, Anne Klein decided to revamp their web presence with a newly designed web site.
This site was designed to be easy to navigate, consistent with the brand and technologically transparent yet impressive. It features bold silhouette's on the homepage, which reflect the vision of Isabel Toledo and the 'couture-haberdashery' concept of her Fall 2007 colleciton. Even though the site in all in flash, users can copy and paste links form any page in the site and navigate directly there (SWFObject & SWFAddress).The entire site is deep-linkable, and works seamlessly in all flash 8 enabled browsers. The media section is xml-driven making updates to the press section straighforward and efficient.
The new site launched on February 6th. And it was updated the day after the Anne Klein runway show with the Fall 2007 Look Book.