Starbucks redesigns yet again with their revised, more minimal logo version for 2011. Not only did they remove the “Starbucks Coffee” text, but they also reduced the mark to one color.
Starbucks says the changes amount to more than nips and tucks to its favorite lady. The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history.
Adfreak has some interesting insights as well:
The inspiration for the siren logo—early versions of which have been called obscene by some—goes back to a 16th century Norse woodcut found by Seattle graphic designer Terry Heckler.
(images and more history on the logo evolution via Starbucks)