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Silk brand soy milk packaging redesign and logo refresh

We recently noticed on the shelf a tweaked package design for Silk soy milk. At first glance we didn’t notice a significant difference other than cleaner imagery and the addition and removal of certain taglines. But once we take a better look at the packages side by side, we realize that the logo has been modified letter by letter, but still retains much of the original aesthetic.

So far we can’t find any coverage online about this specific branding refresh of the Silk soy milk flavor line. But we did find several articles from earlier this year about the Silk brand agency transition from Berlin Cameron to Leo Burnett in partnership with Seed Strategy. (as always, if you have more information about the design credits/back story please leave comments).


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