That's where I learned the value of the failure. Now, as a working professional and a partner of Pentagram with a reputation to uphold, I'm probably less likely to make outrageously ugly things. But the downside of that is that the work becomes expected, so I have to make changes on my own..."
Graphic Design / Education / Tips & Tricks
Psychology Today: Paula Scher on Failure

Source: blogs.psychologytoday.com
Karen Horton / (0) / posted almost 4 years ago / flag this / read more
"...When I was young I had this job working in the record business. I was an art director for CBS records and I used to make about 150 records covers a year. About 80 percent of them were terrible. And that was how I learned to be a designer. I was very lucky. Because most kids don't have the option to really fail like that.
That's where I learned the value of the failure. Now, as a working professional and a partner of Pentagram with a reputation to uphold, I'm probably less likely to make outrageously ugly things. But the downside of that is that the work becomes expected, so I have to make changes on my own..."
That's where I learned the value of the failure. Now, as a working professional and a partner of Pentagram with a reputation to uphold, I'm probably less likely to make outrageously ugly things. But the downside of that is that the work becomes expected, so I have to make changes on my own..."
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