"...When I was young I had this job working in the record business. I was an art director for CBS records and I used to make about 150 records covers a year. About 80 percent of them were terrible. And that was how I learned to be a designer. I was very lucky. Because most kids don't have the option to really fail like that.

That's where I learned the value of the failure. Now, as a working professional and a partner of Pentagram with a reputation to uphold, I'm probably less likely to make outrageously ugly things. But the downside of that is that the work becomes expected, so I have to make changes on my own..."