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NYTimes.com – For XLIII Years, the Big Game as Art Form

Super Bowl XLIII has some designers talking shop and doing their own takes on what the Super Bowl is really about… design? It appears that there’s more trash talking off the field, and for once having nothing to do with referees, athletes, or coaches:

“I’ll go out on a limb and say all the logos starting with XVII are based on beer labels,” Steven Heller, a design critic, said in an e-mail message. He added that the latest logo “looks like the Bank of America logo.”

Armin Vit, principal of the design firm UnderConsideration in Brooklyn, said, “They’re rather underwhelming.”

Love it or hate it, the Super Bowl logo is a mark that has to be extremely versatile as it gets reproduced on $100 million of licensed merchandise.

Designers including the likes of Armin Vit and Pentagram step up their game with these  alternative Super Bowl logos.


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