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Art, Science and Luck: How to Plan Your Next Direct Marketing Campaign permalink

Source: www.youngdesignersguide.com

Rebecca Adolf / (0) / posted over 6 years ago / flag this / read more

Are you getting ready to launch your next direct marketing campaign? If so, you’ve probably come across helpful tips such as making strong, one-time offers or adding a “forward to a friend” message at the bottom of an e-mail - sound and rational pieces of advice, but without a broader, strategic overview, essentially worthless.

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